Student Recruitment Marketing Manager

Salary: £33,966 to £36,024 with progression to £44,263 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 20 October 2023

The Role

Do you have experience in leading and delivering marketing campaigns? Are you creative, personable, and committed to achieving student recruitment targets? If so, we want to hear from you.

The roles offer the opportunity to manage the development and implementation of a range of projects to broaden the SAgE Faculty’s student recruitment marketing activity.

You will work as part of a highly skilled Faculty team and with several departments across the University to achieve student recruitment targets through leading marketing campaign activity to attract and convert home and international, undergraduate, and postgraduate students, in line with our objectives.

The successful candidate(s) will be an outstanding communicator with the ability to build positive working relationships and provide professional marketing advice and guidance to internal stakeholders.

You will have experience of managing a team, campaign planning and delivery, and producing engaging content for print materials and use across a variety of digital channels. Knowledge of collecting, analysing, interpreting and reporting accurately on data and trends is essential to ensure tactics are based on market insight.

For more information about the SAgE Faculty, please click here.

We are committed to building and maintaining a fair and inclusive working environment and we would be happy to discuss arrangements for flexible and/or blended working.

Available Position:
Open-ended and offered on a full-time basis (37 h/pw) with an estimated start date of October/November 2023

How To Apply:

Please complete an online application form and upload a CV and covering letter. Please structure your covering letter as a supporting statement of no more than two sides. Please outline how you meet or exceed the requirements for the role as listed below.

For an informal chat about the role, please contact Richard Crulley, Head of Marketing and Communications (SAgE Faculty) on richard.crulley@ncl.ac.uk 

Key Accountabilities

• Lead, develop, implement and evaluate effective student recruitment marketing plans to attract and convert home and international, undergraduate and postgraduate students, reflecting School, Faculty and University priorities and objectives
• Lead, plan, deliver and evaluate student recruitment marketing campaigns, reporting on their impact for supporting application generation/conversion and ensuring best use of resource and value for money
• Commission and oversee a range of data analysis and market intelligence/research activities to inform product development, marketing strategy, campaigns and messaging
• Work with academic colleagues/current students to identify subject strengths/USPs and develop messaging for use in subject-focused marketing collateral and campaigns
• Plan and oversee the development of content/copy for print materials and for use across a variety of digital channels ensuring it is relevant, informed by market insight, engaging and employs SEO principles in order to maximise reach
• Act as the contact point for academic Schools in the delivery of marketing campaigns/activity by providing expert professional advice and guidance to support with meeting student recruitment targets
• Act as the Faculty lead on cross-University projects/activities as required including attendance at planning meetings, member of steering groups/workstream committees, updating Faculty colleagues on outcomes/action needed and ensuring actions are completed to specified deadlines
• Manage and develop a small team which involves setting objectives, overseeing and reviewing workload and progress, identifying training needs and carrying out performance/development reviews
• Represent the Faculty and University at student recruitment events in the UK and overseas. This may involve liaison with Central Marketing, UK Student Recruitment and the International Office, to identify appropriate events and ensure activity join up
• Work closely with colleagues across the University to ensure consistency, coherence and impact of approach across all student recruitment marketing activity
• The post holder will be required to be flexible and adaptable as priorities and responsibilities may change as the Faculty, academic units and the University respond to sector challenges and changes. The post holder will be expected to undertake any other duties appropriate to the grade as requested

The Person (Essential)

Knowledge, Skills and Experience 

• Experience of working in a marketing and/or student recruitment role
• Experience of developing, implementing and evaluating marketing plans and activities
• Experience of collecting, analysing, interpreting and reporting accurately on data and trends
• Experience of using digital/web marketing and analytics tools to report on campaigns and of using data to make recommendations for improvement
• Excellent copywriting, editing and proof-reading skills and experience of creating engaging and accessible content/copy
• Experience of commissioning digital content for a range of platforms and channels
• Experience of managing a team of marketing and/or student recruitment professionals 
• Excellent project, time management and organisational skills with the ability to prioritise workload, work under pressure and to meet multiple deadlines
• Outstanding attention to detail and proven ability to perform accurately and effectively under pressure
• Ability to use initiative and adopt a creative approach to problem solving
• Experience of working in the higher education sector within a marketing or student recruitment role
• An awareness and understanding of current issues policies and processes relating to marketing and student recruitment in higher education

Attributes and Behaviour

• Excellent interpersonal, communication, negotiation and influencing skills with the ability to develop effective working relationships within and across teams
• Team-worker who builds effective relationships with colleagues at all levels 
• Confidence and belief in evidence-based data analysis, highlighting trends and patterns in data and challenging assumptions, beliefs and decisions with clear arguments and perspectives
• Excellent communicator with highly developed interpersonal and verbal, written and presentation communication style and approach
• Takes the initiative to develop and implement new ideas and approaches
• An energetic and “can do” approach which will inspire and enthuse others, ready to take the lead in driving forward initiatives
• Acts in a collaborative, inclusive, transparent and open manner, acting with integrity and able to build high levels of trust
• Willingness and ability to work outside of usual working hours when required, including evenings and weekends

Qualifications

• Degree or equivalent level qualification or significant vocational experience, demonstrating development through progressively more demanding, relevant roles

Desirable

• Chartered Institute of Marketing qualification or other relevant professional marketing qualification 

Newcastle University is a global University where everyone is treated with dignity and respect.  As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a silver Athena Swan award in recognition of our good employment practices for the advancement of gender equality.  We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe. 

Requisition ID: 26003