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Student Recruitment Marketing Manager (Outreach)

Requisition ID:  25022

Newcastle, GB

Contract Type:  Open Ended
Working Pattern:  Part Time
Posted Date:  23-Jan-2023


We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.


What’s in it for you? Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.


Newcastle is an inclusive global University community where everyone is treated with dignity and respect.  As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.


Newcastle University is committed to being a fully inclusive Global University which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from everybody, regardless of race, sex, ethnicity, religion, nationality, sexual orientation, age, disability, gender identity, marital status/civil partnership, pregnancy and maternity, as well as being open to flexible working practices.


Salary: £32,348 to £34,308 with progression to £42,155 per annum


Closing Date: 07 February 2023


The Role


Do you have experience in student recruitment marketing and events with a track record of delivering innovative and successful outreach activities? Are you creative and highly motivated to deliver exceptional student recruitment activities? If so, this could be the role for you.


The Student Recruitment Marketing Manager (Outreach) leads the faculty-wide strategy and operational delivery of outreach events and student recruitment marketing activities to maximise the generation and conversion of high-quality students.


Reporting to the Head of Marketing and Communications (SAgE Faculty), the role offers a unique opportunity to shape plans for faculty outreach, collaborating with colleagues across the wider University.


Experience of leading and motivating a team is essential, as the role will involve line managing a small team of outreach colleagues in delivering student recruitment activities, ensuring that all outputs support university and faculty strategic objectives, and to measure and assess the impact of your approach. 


The successful candidate will raise awareness of Science, Technology, Engineering and Mathematics (STEM) subjects through the faculty’s involvement at on campus and off campus events, including school and college visits, and the delivery of talks and workshops to students. You will maximise the generation and conversion of applicants to the faculty’s degree programmes and to ensure the faculty meets its Widening Participation targets. Knowledge of the key issues influencing the Higher Education environment is highly advantageous.


For more information about the SAgE Faculty, please click here


We are committed to building and maintaining a fair and inclusive working environment and we would be happy to discuss arrangements for flexible and/or blended working.


The appointment is open-ended and offered on a 0.8FTE basis (29.6 hours per week), with an immediate start date. 


To apply, please complete an online application and upload a CV and cover letter. Your cover letter is a supporting statement, and you should outline how you meet the essential criteria of the role and evidence this with examples.


For informal queries regarding the role, please contact Richard Crulley, Head of Marketing and Communications (SAgE Faculty), at:

Key Accountabilities

  • Develop, deliver, monitor, and evaluate the faculty-wide outreach strategy which maximises the generation and conversion of student applications to the faculty’s degree programmes ensuring it achieves University KPIs and Widening Participation (WP) targets
  • Lead the coordination of the Faculty’s involvement at off campus events including school and college visits and deliver various talks and workshops to students
  • Audit and evaluate existing outreach activity delivered across the faculty to establish impact, identify opportunities, and ensure activity aligns with the Faculty/University’s objectives
  • Produce various reports and ensure that the outreach activity undertaken is evaluated and recorded in line with university requirements such as developing evaluation methods and materials; ensuring events are evaluated at the point of delivery; recording event/participant data on the University’s database; tracking participants through to application and registration etc 
  • Support a variety of marketing campaigns throughout the academic calendar and oversee the implementation of Faculty marketing plans to raise awareness of outreach/student recruitment activities 
  • Liaise with academic colleagues, schools, colleges and educational networks to ensure that activities are innovative and meet demand. Build a comprehensive understanding of competitor activity through targeted observations, professional networks/reports and of the changing widening participation landscape
  • Line manage a small team of Outreach colleagues. This involves setting objectives, overseeing workloads, conducting personal development reviews, and developing training plans
  • Lead the recruitment, selection, and management of the Faculty Graduate Ambassadors. This includes conducting interviews and induction sessions, analysing the impact of work and monitoring effectiveness to inform future planning; overseeing development of new subject level activities and resources to ensure all subjects are represented 
  • Act as the Faculty’s Designated Senior Person for Child Protection. This will involve undertaking regular and appropriate Child Protection Training and being the point of contact for all Faculty on-campus outreach activity
  • Work closely with colleagues involved in marketing, student recruitment and communications at Faculty and University level to ensure alignment, share best practice and undertake joint planning to maximise impact
  • Any other duties as required in-line with the general nature/scope of this role


The Person 

Knowledge, Skills and Experience 

  • The ability to manage, motivate and develop members of a team, and a demonstrated ability to lead by example
  • A broad experience of managing outreach, student recruitment and/or student-focused marketing campaigns adhering to the principles of Equality, Diversity, and Inclusion (EDI)
  • Experience of planning events and delivering projects individually and as part of a team whilst managing conflicting priorities and working to appropriate deadlines
  • Excellent interpersonal, negotiating, influencing and relationship building skills and the ability to communicate in an outstanding manner with a range of stakeholders including young people 
  • Evidence of a proactive and creative approach to problem-solving 
  • An awareness of education environments, widening participation and knowledge of (or a willingness to learn) about child protection
  • Full driving licence: willingness and availability to work unsocial hours when required (evenings and weekends); occasional travel in the UK and/or overseas sometimes requiring overnight stays; receive Enhanced Disclosure from the Disclosure and Barring Service


Attributes and Behaviour

  • Acts in a collaborative, inclusive, transparent and open manner showing integrity and the ability to build high levels of trust
  • Anticipates change and prepares for it, keeps an open mind to alternative ways of doing things
  • Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two-way communication process
  • Sets own priorities in conjunction with team and area objectives and has the ability to quickly identify what is important and act accordingly
  • Possesses high drive, professional resilience, and the ability to use own initiative



  • Qualified to degree level or equivalent
  • Relevant experience in similar roles demonstrating development through a series of progressively more demanding relevant positions or substantial vocational experience in a similar setting



The University holds a silver Athena SWAN award in recognition of our good employment practices for the advancement of gender equality. The University is also a member of the Euraxess initiative supporting researchers in Europe.


Requisition ID: 25022