Senior PCC Manager

Salary: £35,116 - £37,174  with progression to £45,413  per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 21 May 2025

The Role

We’re looking to recruit an experienced Paid Search specialist to provide maternity cover to plan, manage and execute paid search campaigns for the University’s Central Marketing Paid Media team.

You will be joining a small team of paid media professionals within the wider Marketing and Communications Unit. Enhancing our ability to provide optimised paid media campaigns to support the achievement of student recruitment targets, promote excellence in research, engage with businesses and reach a range of audiences nationally and internationally.

The ideal candidate will have substantial experience working in-house, at an agency or as a freelancer, on a variety of PPC campaigns. From low budget short burst awareness to fully fledged high value cross market full funnel campaigns.

You will need to be comfortable analysing live and historic data to manually optimise Google search campaigns within MCC while also utilising the latest machine learning tools provided in platform to maximise campaign scale.

In this role you will be the lead for paid search, and asked to plan your own campaigns as much as integrate and enhance paid search elements in existing multi-channel campaign strategies.

As part of the wider Marketing Team you will have access to a variety of marketing professionals to support your campaign needs including copy specialists, web development and UX, creatives, e-mail marketing experts and full campaign strategists.

This full-time role is a fixed-term post for 8 months to cover maternity leave. For further information about the role please contact matthew.horne@ncl.ac.uk

To apply, please upload your CV and cover letter. Your cover letter should include evidence, of  how you meet the person specification for the role as outlined within the job description.

Key Accountabilities

• Lead the planning, development and execution of paid search campaigns working closely with campaign manager and content teams
• Build paid search campaigns with responsibility for monitoring, reporting on performance and campaign optimisation
• Be the point of contact for colleagues across the University in the understanding of Paid Search as a marketing tool, understanding the metrics available, audience make up etc
• Working with campaign managers and the Head of Digital Media, to propose appropriate channels to meet brief requirements
• Brief in copy and creative requirements for campaigns to relevant internal teams
• Work with Market Intelligence Managers to use audience research to capitalise on current trends and optimise on all relevant platforms.
• Identify and progress opportunities with new paid search tactics and technologies to expand the University’s reach and lower cost-per-acquisition
• Work closely with colleagues responsible for SEO to provide insight into creative performance on paid channels to optimise organic campaign content
• Manage and report on campaign budgets
• Monitor and evaluate the University’s paid search marketing using audience research, channel specific dashboards, Google Analytics 4 and landing page sources to identify correlations between prospecting activities, revenue and budget
• Manage external agency delivery of outsourced projects

The Person

Knowledge, Skills and Experience (Essential)

• Have a strong track record of planning, executing and optimising complex paid search campaigns
• A knowledge of other paid marketing channels and their use in a multi-channel, full funnel campaign
• Sound knowledge of analytic tools such as Google Analytics 4
• Sound IT skills and experience of using Microsoft Office 365 packages
• Highly organised with strong analytical and MS Excel skills
• Report writing skills

Desirable

• Experience managing paid search campaigns for use in higher education marketing preferred

Qualifications (essential)

• Up to date Google Ads Search certification is essential

Newcastle University is a global University where everyone is treated with dignity and respect.  As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a silver  Athena Swan award in recognition of our good employment practices for the advancement of gender equality.  We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC.  We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe. 

Requisition ID: 28151