Marketing Planning and Campaigns Manager

Salary: £36,636 - £38,784, with progression to £46,049 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 27 September 2026

The Role 

Do you have the strategic marketing expertise to deliver impactful campaigns that drive postgraduate student recruitment?

Newcastle University’s Marketing Team sits within the Marketing, Global Recruitment and Admissions Directorate, is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students.

Our vision for marketing at Newcastle encompasses the following:

• Embracing a ‘digital first’ approach
• Encouraging our team through personal growth
• Engaging with our clients and audiences
• Delivering an exceptional marketing strategy

This is an exciting opportunity to lead postgraduate recruitment campaigns from planning through to evaluation, using market insight and cross-team collaboration to deliver impactful marketing that attracts future students to Newcastle University.

We’re looking for an experienced Marketing & Campaigns manager to become part of the team responsible for the development, implementation and management of the University’s marketing plans and campaigns for student recruitment.

Responsible for postgraduate campaign management, they will work in collaboration with channel delivery teams to prepare and execute campaigns based on market insight and report on their effectiveness. 

This is a full time, open position.

If you would like an informal discussion about this role, please contact Rachel Kirkup, Head of Planning, Campaigns & Events (rachel.kirkup@ncl.ac.uk). 

Key Accountabilities

• Working with the Head of Planning, Campaigns & Events, review and improve the marketing planning processes and planning requirements
• Support the development and delivery of annual and campaign marketing plans to align activity with student recruitment and faculty marketing plans
• Collaborating with key contacts (Marketing colleagues, UK Recruitment teams, Newcastle Global, and the Faculty Student Recruitment Marketing teams) to inform those plans
• Responsible for the management of UK/EU/International student recruitment propositions development and messaging requirements
• Prepare and manage campaign briefs for the marketing delivery teams to inform the delivery of campaigns with clear targeting, messaging and performance guidelines and facilitate team meetings with channel delivery teams to review campaign
• Provide expert market intelligence using KPI and performance monitoring reporting information to monitor the effectiveness of plans and campaign delivery, embedding learnings for future campaign effectiveness
• Collect and use data to inform new campaigns and evaluate existing activity, working closely with channel delivery colleagues
• Analyse and interpret market research and market intelligence data and reports to extract messaging and insight to inform the development of plans and campaigns
• Work with content delivery team to assist with the multi-channel authoring and editing of content where required, including copy for campaigns aligning with programme and campaign plans, proposition and messaging requirements
• Work closely with the Marketing Events Managers to ensure seamless integration between campaigns and events, delivering a consistent and connected student recruitment journey
• Represent the University as a professional adviser at a number of Higher Education Recruitment Events and on campus Open Days
• Line management responsibilities as / if required aligning with the future development of the role 
• Any other duties within the scope and general nature of the grade which may be required

The Person (Essential)

Knowledge, Skills and Experience (essential)

• Experience across all marketing channels required to deliver campaigns successfully, including organic social, email, website, SEO, paid social and search
• Outstanding communication and presentation skills, both oral and written
• Excellent multi-channel copywriting skills, with an ability to write clearly and accurately in a range of styles appropriate to target audiences
• Proof-reading skills and exceptional attention to detail
• Able to communicate effectively with a range of stakeholders
• Excellent project management skills: to manage campaign delivery through channel delivery teams to meet deadlines for multiple projects and ensure ROI on marketing campaigns
• Initiative and a creative approach to problem solving and strategic development
• Analytical and evaluative skills
• Good numerical skills:  using data to target selected groups, as well as analyse the success or otherwise of campaigns
• Excellent interpersonal and teamwork skills
• Excellent time management skills and administrative skills
• IT/Web skills
• Familiarity with use of online content management systems
• Substantial digital and print copywriting experience and experience of writing / producing publicity and marketing materials, preferably in a higher education context
• Experience relating to student recruitment and marketing in the HE sector

Attributes and Behaviour

• Manages time and resources by prioritising and organising effectively
• Effective at organising and managing heavy and complex workload
• Sets own priorities in conjunction with team and area objectives
• Uses systems and tools to ensure records and audit trails are clear and up to date
• Works collaboratively with others, plays a positive role in teams and establishes and grows relationships across the project where different skills, expertise and opinions are valued
• Respects the expertise and contribution of others even if own opinion is different
• Keeps other team members up to date with progress
• Willing to help others and share workloads
• Generates a range of viable options and decides on an appropriate course of action that best fits organisational and area goals
• Confidently deals with a broad range of information
• Keeps an open mind to alternative ways of doing things
• Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two way communication process
• Is factually correct and gives consistent verbal and non-verbal messages
• Chooses communication tools appropriately e.g. selective use of e-mails and other channels of communication
• Uses face to face communication regularly; team meetings, one to ones, informal discussions/chats, briefing sessions etc.
• Tailors content of communication to the audience, changing style, tone and format appropriately
• Gathers a broad range of relevant information from internal and external sources making this information widely available. Uses information to gain competitive advantage
• Has an eye for detail, spotting errors and ensuring accurate information
• Gathers relevant information and facts
• Is thorough in investigating an issue; no stone left unturned approach

Qualifications

• Degree or equivalent relevant experience
• CIM Postgraduate Diploma / related marketing qualification

Newcastle University is a global University where everyone is treated with dignity and respect.  As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a Gold Athena Swan award in recognition of our good employment practices for the advancement of gender equality.  We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC.  We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe. 

Requisition ID: 29755

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