Marketing Events Manager

Salary: £35,116 to £37,174 with progression to £45,413 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 13 April 2025

The Role

Are you a dynamic and experienced events manager? Can you bring the project management and people skills needed to lead high profile University events?

Newcastle University’s Marketing Team sits within the External Relations Directorate, is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. Our vision for marketing at Newcastle encompasses the following:

•           Embracing a ‘digital first’ approach

•           Encouraging our team through personal growth

•           Engaging with our clients and audiences

•           Delivering an exceptional marketing strategy

We are both highly collaborative and innovative combining a wide range of planning, creative and technical skillsets. 

We’re looking for an experienced events manager to lead on the planning and delivery of Postgraduate University events for student recruitment. You will work in collaboration with key stakeholders including the campaign manager, channel delivery teams and faculty stakeholders to plan and execute a cycle of Postgraduate recruitment events both on campus and virtually and report on their effectiveness. As the Marketing Events Manager you will also be responsible for supporting the Undergraduate Marketing Events Manager in the delivery of Undergraduate University events throughout the cycle.  

If you would like an informal discussion about this role, please contact Helen Clubbs, Marketing Events Manager (helen.clubbs@ncl.ac.uk).

This is a fixed term role ending July 2026.

Please provide evidence of how you meet the essential criteria required for the role outlined in ‘The Person’ by uploading a letter of application along with your Curriculum Vitae (CV)

Key Accountabilities

• Lead on the planning, organisation and development of an annual programme of undergraduate and/or postgraduate virtual and physical events for UK, international and EU audiences, including:

• University Open Days (online and physical) in order to provide potential applicants, parents and teachers with the opportunity to visit the University

• Manage the end-to-end process of event planning, delivery and evaluation, using online project management tools to identify deadlines and track progress, including:

  • planning the timing of our events to meet the needs of our audiences and internal stakeholders

  • working closely with Faculty Marketing teams and Student Recruitment to plan and develop a schedule of event content e.g. online webinars, which meet the needs of our audiences

  • recruiting and training staff volunteers from across the University to support the delivery of events

• Conduct risk assessments to ensure the health and safety of staff, students and event attendees

• Lead the development of a high-quality event programme and information materials for example e-books, working with campaign and content teams

• Prepare and manage events budgets and to source suppliers, including the tendering and appointment and ongoing relationship management of our virtual event platform provider

• Responsible for maintaining an online events calendar to ensure coordinated scheduling and the effective promotion of all student recruitment events (including events organised by Faculty Marketing Teams and Student Recruitment)

• Manage the co-ordination of cross-team event planning through the Events Planning Group, collaborating with key contacts (Marketing, Student Recruitment, International Office, and Faculty Student Recruitment team colleagues) to inform those plans

• Lead event communications and promotion, working with campaign managers, paid media, CRM, web, and creative teams to deliver event promotion and information to prospects

• Prepare and manage project briefs for the marketing delivery teams to inform the delivery of events collateral with clear targeting, messaging and performance guidelines

• Work with the content delivery teams, e.g. CRM to assist with the multi-channel authoring and editing of content where required, including email, web, digital and print assets

• Collect and use data to inform new ideas and initiatives and oversee event evaluation, working closely with the Head of Web, CRM & Analytics and Market Insights Manager

• Brief internal and external teams to deliver event activity and facilitate team meetings with stakeholders across the University

• Line management responsibilities as / if required

• Any other duties within the scope and general nature of the grade which may be required. A flexible approach to the pattern of working hours is required at particular points in the year, in order to support major University recruitment events

The Person

Knowledge, Skills and Experience 

• Proven experience as an event manager, preferably with some experience of Higher Education

• Knowledge and experience of event delivery of both in person and online events, often at scale

• Able to identify and manage internal and external stakeholders, building relationships to drive a positive visitor experience at or events

• Hands-on approach to event operations, actively participating in the setup, delivery, and breakdown of events

• Understanding of how to work with stakeholders and contribute to building relationship, using evidence to explain decisions made

• Experience and skills in event promotion and multi-channel marketing to support registration, conversion and visitor engagement

• Excellent customer service

• Outstanding communication and presentation skills, both oral and written

• Excellent multi-channel copywriting skills, with an ability to write clearly and accurately in a range of styles appropriate to target audiences

• Proof-reading skills and exceptional attention to detail

• Able to communicate effectively with a range of stakeholders

• Initiative and a creative approach to problem solving and strategic development 

• Analytical and evaluative skills

• Excellent interpersonal and teamwork skills with proven ability of managing events support

• Excellent time management skills and administrative skills

• IT/Web skills, including use of project management tools, content management systems, and virtual event platforms

Attributes and Behaviour

• Manages time and resources by prioritising and organising effectively

• Adopts a positive and collaborative approach to relationship and stakeholder management

• Effective at organising and managing heavy and complex workload

• Sets own priorities in conjunction with team and area objectives

• Uses systems and tools to ensure records and audit trails are clear and up to date

• Works collaboratively with others, plays a positive role in teams and establishes and grows relationships across the project where different skills, expertise and opinions are valued

• Respects the expertise and contribution of others even if own opinion is different

• Keeps other team members up to date with progress

• Willing to help others and share workloads

• Generates a range of viable options and decides on an appropriate course of action that best fits organisational and area goals

• Uses initiative to sort things out, is enterprising in effective use of material, financial and human resources

• Confidently deals with a broad range of information

• Keeps an open mind to alternative ways of doing things

• Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two-way communication process

• Is factually correct and gives consistent verbal and non-verbal messages

• Chooses communication tools appropriately e.g. selective use of e-mails and other channels of communication

• Uses face to face communication regularly; team meetings, one to ones, informal discussions/chats, briefing sessions etc

• Tailors content of communication to the audience, changing style, tone and format appropriately

• Gathers a broad range of relevant information from internal and external sources making this information widely available. Uses information to gain competitive advantage

• Has an eye for detail, spotting errors and ensuring accurate information

• Gathers relevant information and facts

• Is thorough in investigating an issue; no stone left unturned approach

Qualifications

• Degree or equivalent relevant experience 

Desirable

• Chartered Institute of Marketing qualification or other relevant marketing/communication professional qualification 

Newcastle University is a global University where everyone is treated with dignity and respect.  As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a silver Athena Swan award in recognition of our good employment practices for the advancement of gender equality.  We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC.  We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe. 

Requisition ID: 28016