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Market Insights Manager

Requisition ID:  5228

Newcastle, GB

Contract Type:  Open Ended
Working Pattern:  Full Time
Posted Date:  15-Jan-2021

We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.


Salary: £30,942 - £32,817 per annum.


Closing Date: 27 January 2021

The Role


Working as part of the Marketing Team, reporting to the Head of Marketing Planning and Campaigns, leading on the design and delivery of market research, analysis and insight underpinning marketing strategy, planning and student recruitment initiatives across a range of markets (UK and International).


For further information about this post or to have an informal, confidential chat please contact Sarah Barksby at sarah.barksby@newcastle.ac.uk


Key Accountabilities


  • Plan an annual schedule of market intelligence projects by proactively identifying research to assist competitive advantage, address any gaps in market research and data analysis provision, in collaboration with internal stakeholders and external contractors
  • Provide expert advice on the use of market research and analysis techniques, tools and data sources, delivering a proactive, responsive and professional service
  • Scope, commission and manage external market research contractors, as required, ensuring projects are delivered on time and within budget
  • Maintain a high level of knowledge and expertise and confidentiality where required in relation to all aspects of market research and analysis, ensuring all work is carried out in accordance with professional market research standards
  • Work closely with colleagues in marketing and as designated with stakeholders across the wider University to ensure consistency and coherence across all data analysis and market intelligence activity
  • To undertake any other duties appropriate to the grade as requested by your immediate Line Manager or by the Director of Marketing
  • You will be required to be flexible and adapt as priorities and responsibilities may move from time to time as the University’s respond to challenges and changes in the higher education sector


The Person (Essential)


Knowledge, Skills and Experience

  • Outstanding numerical, analytical and problem solving skills with an aptitude for understanding and manipulating complex data sets
  • Expert understanding of analytical programmes such as Excel, SPSS and online survey software
  • Keen attention to detail and proven ability to perform accurately and effectively under pressure
  • Excellent project and time management skills and the ability to prioritise workload
  • Well-developed interpersonal, communication and negotiation skills, including influencing and relationship building
  • Proven ability to use initiative, think strategically and adopt a creative approach to problem solving
  • Self-motivated and able to motivate others
  • Strong presentation skills
  • Substantial experience in analysing and interpreting data with a focused attention to detail, data quality and accuracy
  • Substantial experience of using data to identify trends, insights and develop business recommendations
  • Experience of designing, managing and undertaking market research projects, utilising the full range of quantitative and qualitative market research techniques
  • Proven ability to report and present market research and data analysis in a variety of engaging, accessible formats to a range of audiences
  • Experience of managing multiple, complex projects with tight deadlines
  • Proven ability to work independently and as part of a team
  • Ability to develop close and effective working relationships with external contacts and with colleagues at all levels of the organisation


  • Experience of commissioning and management of market research agencies/ suppliers 
  • Experience of working in the higher education sector within a marketing, student recruitment, planning or management information role


Attributes and Behaviour

Gathering Information
Gathers a broad range of relevant information from internal and external sources making this information widely available. Uses information to gain competitive advantage

  • Gathers relevant information and facts
  • Pieces together information to identify trends
  • Is wary of assuming things
  • Has an eye for detail, spotting errors and ensuring accurate information
  • Collects relevant and available information from as many sources as possible
  • Digs deeper by probing and questioning data
  • Condenses large amounts of data into key issues


Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two way communication process

  • Tailors content of communication to the audience, changing style, tone and format appropriately
  • Plans communications methods to add impact and messages
  • Can put forward own view whilst listening and respecting the views and opinions of others. Clear and concise; gets the message across to others
  • Encourages and supports a free flow of communication and information across own area and the wider University where appropriate

Planning and organising

Manage time and resources by prioritising and organising effectively

  • Works in a planned and structured way
  • Uses own and others’ time effectively
  • Sets own priorities in conjunction with team and area objectives
  • Ensures that all activities are completed on time


Thinks about the desired impact required and plans and prepares a suitable approach

  • Explains how own proposals will support the interests of others
  • Uses a variety of influencing styles to suit the audience

Projecting confidence

Projects a positive attitude through personal confidence and enthusiasm in order to achieve organisational success

  • Inspires the trust and confidence of others
  • Enthusiastic and positive outlook and projects confidence
  • Confident statements of own position or views
  • Demonstrates self-assured manner
  • High level of self-motivation even when things are not going well and remains calm when responding to challenging situations
  • Believes and values own evidence based judgement, even if it is different from others



  • Qualified to degree level or equivalent
  • Knowledge and understanding of key legislation relating to market research, such as the Data Protection Act 1998


  • Relevant professional market research or marketing qualification 

Newcastle University is committed to being a fully inclusive Global University which actively recruits, supports and retains staff from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from everybody, regardless of race, sex, ethnicity, religion, nationality, sexual orientation, age, disability, gender identity, marital status/civil partnership, pregnancy and maternity, as well as being open to flexible working practices.


Requisition ID: 5228