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Marketing Manager

Requisition ID:  5385

Newcastle, GB

Contract Type:  Open Ended
Working Pattern:  Full Time
Posted Date:  17-Nov-2020


We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.


Salary: £30,942 - £44,045 per annum


Closing Date: 8 December 2020


The Role


Newcastle University Business School is seeking a Marketing Manager.  You will be responsible for the development and implementation of the Business School’s marketing strategies, with the overall aim of raising the reputation and profile of the school among its diverse stakeholders.  You will lead the development, implementation, co-ordination and evaluation of marketing strategies for the Business School.  You will work across a range of audiences including prospective and current students, alumni and the School’s academic and corporate partners.  You will be a graduate or equivalent with relevant experience in a similar role.


For informal enquiries regarding the role please contact NUBS.HR@ncl.ac.uk


Newcastle University Business School is located in Newcastle City Centre and at the gateway to the Newcastle Helix, a £350million partnership between Newcastle University, Newcastle City Council and Legal and General, where business meets Science.  Home to 4000 students, Newcastle University Business School is one of an elite group of Business Schools worldwide to hold triple accreditation from the three internationally recognised accreditation bodies: AMBA, AACSB, and EQUIS. This places the School in the top 1% of business schools worldwide and is testament to our reputation for Teaching and Research. Our vision is to be globally renowned for the Future of Work and developing students for a future they can shape.


Key Accountabilities


  • Oversee, plan and implement multi-channel, multi-stakeholder marketing and communications. Monitor, evaluate and make recommendations for improvement. Working closely with School stakeholders, and with Faculty and central marketing and communications teams to ensure alignment with University marketing and communications priorities, objectives, planning and delivery
  • In collaboration with central and Faculty marketing and recruitment teams, plan, deliver and evaluate student recruitment marketing campaigns, reporting on their impact and ensuring best use of resource and value for money
  • Undertake research with relevant stakeholder groups to gain insight to inform marketing and communications campaigns
  • Manage and develop the Business School brand identity, in collaboration with the Head of Engagement, Recruitment and Marketing
  • Develop, maintain and manage the Business School website. Including the use of analytics and user experience techniques to monitor the effectiveness of web content
  • Support marketing of academic research and other activities undertaken within the Business School
  • Lead on the editorial, design and development of high-quality print and digital marketing materials to support Business School’s strategic and operational aims
  • Ensure the development and production of relevant content, based on audience insight and user testing. Identify USPs, ensure and oversee creative design, photography and video content to support Business School marketing activities
  • Oversee the planning and delivery of events and activities designed to support the marketing and customer relationships of the School
  • Line management of the Business School’s marketing and communications team
  • Manage the Business School budget for marketing, reporting to the Head of Engagement, Recruitment and Marketing
  • Act as the key point of contact for Business School marketing for internal and external stakeholders
  • Oversee the delivery of press and media strategy and activities for the Business School, in close liaison with the Corporate Affairs, Press and Communications team
  • Other duties, as defined by line manager, which support the successful achievement of Business School vision, strategy and operations


The Person  (Essential)


Knowledge, Skills and Experience

  • Experience of marketing campaign planning and delivery including an understanding of different channels, measuring impact and making recommendations for future campaigns
  • Knowledge and experience of developing and delivering creative and innovative marketing plans and measuring their success against targets or KPIs
  • Excellent copywriting, editing and proof-reading skills with an ability to write for multimedia print and digital marketing, ensuring the style is appropriate to the medium, message and audience
  • Experience of using digital/web marketing tools and channels including experience of using digital analytics tools to report on campaigns to make recommendations
  • Experience of content development, including writing and producing high-quality print and digital marketing materials
  • Excellent interpersonal, communication, negotiation and influencing skills with the ability to develop effective working relationships
  • Excellent communication, presentation and report writing skills
  • Proven ability to use initiative, think strategically and to adopt a creative approach to problem solving
  • Excellent project management skills, including time management and organisational skills, with the ability to prioritise workload, work under pressure and to meet multiple deadlines
  • Experience of budget management
  • Line management experience with ability to lead and develop staff (Desirable)
  • Experience and understanding of customer relationship management (Desirable)
  • Experience of successful event management and coordination (Desirable)


 Attributes and Behaviour

  • Willingness and availability to work unsocial hours when required (evenings and weekends)
  • Willingness to undertake occasional travel in the UK and/or overseas sometimes requiring overnight stays (Desirable)



  • Degree or equivalent level qualification plus experience in a similar role or significant vocational experience, demonstrating development through progressively more demanding, relevant roles
  • Chartered Institute of Marketing qualification or other relevant marketing or communications qualification (Desirable)​​​​​​​ 




Newcastle University is committed to being a fully inclusive Global University which actively recruits, supports and retains staff from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from everybody, regardless of race, sex, ethnicity, religion, nationality, sexual orientation, age, disability, gender identity, marital status/civil partnership, pregnancy and maternity, as well as being open to flexible working practices.


Requisition ID: 5385