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Digital Marketing Manager - Paid Search

Requisition ID:  18461

Newcastle, GB

Contract Type:  Open Ended
Working Pattern:  Full Time
Posted Date:  30-Apr-2022


We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.


We understand how important the full employment package is to our colleagues at Newcastle University and we are committed to providing a great range of benefits and discounts for all.  You can learn more about what is available here on our Benefits Website page.


Salary: £31,406 - £33,309 with progression to £40,927 per annum


Closing Date: 22 May 2022


The Role

We’re looking to recruit an experienced Paid Search specialist to plan, manage and execute paid search campaigns for the University’s Central Marketing Paid Media team. 


You will be joining a small team of paid media professionals within the wider Marketing Unit. Enhancing our ability to provide optimised paid media campaigns to support the achievement of student recruitment targets, promote excellence in research, engage with businesses and reach a range of audiences nationally and internationally. 


The ideal candidate will have substantial experience working in-house, at an agency or as a freelancer, on a variety of PPC campaigns. From low budget short burst awareness to fully fledged high value cross market full funnel campaigns. 


You will need to be comfortable analysing live and historic data to manually optimise Google search campaigns within MCC while also utilising the latest machine learning tools provided in platform to maximise campaign scale.  


In this role you will be the lead for paid search, and asked to plan your own campaigns as much as integrate and enhance paid search elements in existing multi-channel campaign strategies. 


As part of the wider Marketing Team you will have access to a variety of marketing professionals to support your campaign needs including copy specialists, web development and UX, creatives, e-mail marketing experts and full campaign strategists. 


You will also have access to fantastic benefits, including:

  • Generous pension scheme with combined contributions 
  • Supportive professional development and training options
  • Over 30 paid days holiday a year (excluding bank holidays)


For informal queries please contact (

Key Accountabilities

  • Lead the planning, development and execution of paid search campaigns working closely with campaign manager and content teams
  • Build paid search campaigns with responsibility for monitoring, reporting on performance and campaign optimisation
  • Be the point of contact for colleagues across the University in the understanding of Paid Search as a marketing tool, understanding the metrics available, audience make up etc
  • Working with campaign managers and the Head of Digital Media, to propose appropriate channels to meet brief requirements
  • Brief in copy and creative requirements for campaigns to relevant internal teams
  • Work with Market Intelligence Managers to use audience research to capitalise on current trends and optimise on all relevant platforms. Identify and progress opportunities with new paid search tactics and technologies to expand the University’s reach and lower cost-per-acquisition
  • Work closely with colleagues responsible for SEO to provide insight into creative performance on paid channels to optimise organic campaign content
  • Manage and report on campaign budgets
  • Line management responsibilities of Digital Media Assistant
  • Monitor and evaluate the University’s paid search marketing using audience research, channel specific dashboards, Google Analytics and landing page sources to identify correlations between prospecting activities, revenue and budget
  • Manage external agency delivery of outsourced projects
  • Any other duties as identified by the Head of Digital Media


The Person

Knowledge, Skills and Experience 

  • Significant experience of planning, executing and optimising paid search campaigns on Google and Bing with demonstrated success and experience
  • Demonstrated success in managing complex paid media campaigns targeting multiple audiences and markets
  • In-depth knowledge of the various paid marketing channels and their use in a multi-channel, full funnel campaign. Including; social network advertising (Facebook, Twitter, LinkedIn, Spotify, Snapchat, and more), and content distribution and placement networks, programmatic and retargeting
  • Sound knowledge of analytic tools such as Google Analytics
  • Supervisory/line management experience of a small team
  • Strategic thinker, with sound analytical skills
  • Outstanding interpersonal skills, including listening, negotiating and influencing whilst interacting with a wide range of stakeholders
  • Excellent organisational and time management skills
  • Sound IT skills and experience of using Microsoft Office 365 packages
  • Highly organised with strong analytical and MS Excel skills
  • Report writing skills


  • Full UK driving licence
  • Experience in campaign budget management in excess of £100,000
  • Experience managing paid search campaigns for use in higher education marketing preferred


Attributes and Behaviour


Planning and Organising 

Manages time and resources by prioritising and organising effectively. 

Team Working 

Works collaboratively with others, plays a positive role in teams and establishes and grows relationships across the organisation where different skills, experience and opinions are valued. 

Finding Solutions 

Generates a range of viable options and decides on an appropriate course of action that best fits organisational and area goals 


Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two way communication process. 

Gathering Information 

Gathering a broad range of relevant information from internal and external sources making this information widely available. Uses information to gain competitive advantage. 

Thinking Strategically 

Has the ability to see the “big picture”, to think strategically and to manage complex problems and issues. 



  • Up to date Google Ads Search certification is essential
  • Relevant degree or industry experience



Newcastle University is committed to being a fully inclusive Global University which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from everybody, regardless of race, sex, ethnicity, religion, nationality, sexual orientation, age, disability, gender identity, marital status/civil partnership, pregnancy and maternity, as well as being open to flexible working practices.


The University holds a silver Athena SWAN award in recognition of our good employment practices for the advancement of gender equality. The University also holds the HR Excellence in Research award for our work to support the career development of our researchers, and is a member of the Euraxess initiative supporting researchers in Europe.

Requisition ID: [[18461]]